Expansion of a company to a foreign country is known to be a very complicated task. It is so, because it requires from us to have various aspects included at the same time. Firstly, we should have everything appropriately planned so that we would be able to avoid mistakes and difficulties. Furthermore, we ought to also remember that concerning the previously mentioned alternative there is a requirement to have everything divided into phases so that we would avoid mistakes such as for example entering Russian market with our products without gathering GOST certification for them.

This implies that we should remember that planning the expansion process plays the most crucial role in making each expansion be successful. Moreover, generally regards Russian market acquiring above mentioned certificate is obligatory, which has been proved on the example of diverse companies, which despite of high standard and attractive price of their commodities have failed to capture satisfactory market share there (important information on ).

The reason why GOST Russia is very important is that this certificate is respected among wide range of diverse clients (gost certification). Furthermore, its importance is related to the fact of loyalty of Russian clients, who mostly prefer their local commodities, no matter of their quality and price. On the other side, product from abroad that would have acquired GOST certification is substantially more likely to make a great career on this market that is contemporarily thought to have interesting growth potential and be relatively dangerous as well owing to the political reasons.

Taking everything into consideration, we need to keep in mind that there is a substantially increasing probability that planning effectively our expansion on Russian market and analyzing such aspects like GOST Russia would be a reasonable step towards achieving our target, which would be to make appropriate sales results and capture high market share.